Hotels are used by guests for many reasons. Many are business travellers who need a place to rest between meetings. Some are tourists looking for tourist attractions nearby. Some are attendees and planners who visit the city for an event or meeting. No matter what the guest’s reason for staying with your hotel, there is one thing certain: the amenities and experiences your hotel provides can make a huge difference in your business’ growth. We have compiled a list with hotel amenities that every guest will love. Let’s first learn more about hotel amenities.
What are the hotel amenities?
An amenity can be defined as “a desirable, useful feature or facility of an building or place.” There are many options for hotels. It is a given that every room should have toiletries and personal hygiene products like shaving cream and hair dryers. A mini fridge, coffee and tea kit, and some type of complimentary breakfast are all common. You will also find other perks such as free Wi-Fi and a gym, free parking, flat-screen TVs in the rooms, and free Wi-Fi. This is just the beginning.
Guests might not notice amenities like those listed above as much anymore. There are many ways to make your amenities stand out.
Why is it important to have hotel amenities?
It’s all about the hotel guest experience. At the end, amenities can make a guest’s stay more pleasant. These amenities are not only a great way to impress your guests but also can be used as a selling point for your hotel’s marketing strategy .
19 Hotel Amenity Ideas to Impress Your Guests:
This is the simplest of all the hotel amenity ideas, and it’s also the easiest to implement. To create a personal welcome gift, use what you know about your guests. You likely learned about your guests’ reasons for visiting during the booking process. You also know whether they are traveling with their family, children, pets, or partner.
Children traveling with their parents should have access to toys and books that are child-friendly. For a romantic weekend away with your partner, make sure to have a small box of chocolate-covered strawberries along with some champagne. Have it ready for them in their room when they arrive.
Stock your rooms with snacks and drinks from local businesses to give guests a taste. This gives you the opportunity to showcase your uniqueness and delight guests with fun freebies. It’s also a great way for small businesses to get noticed and help them grow. Consider offering for-purchase options if you have a snack bar or coffee shop that offers grab-and-go snacks.
Event attendees, business travelers, and planners might need to do some work during their stay. For those who prefer to work in a coffee shop atmosphere, provide coworking spaces that are friendly and open. For those who like to work in a private, quiet space, make sure that there are desks available in some of the rooms.
Consider purchasing a fleet for guests to use if your destination is bike-friendly. You can offer guided tours that depart daily or on weekends if you have the resources. This is a great way for guests to get involved, be green, and enjoy the best of your city.
Hawthorn Suites by Wyndham provides a complimentary bike sharing program which gives guests a bike, helmet and lock as well as a map. Every bike comes with a basket to store guests’ purchases and belongings while on the road.
Although ride-sharing services are commonplace, what if you went one step further? You could offer guests a complimentary ride in a hotel’s car, SUV, or other vehicle. They can take them anywhere within a reasonable distance from the hotel. You can also give them a rental car for free. The White Elephant, Nantucket Massachusetts offers guests who book a specific suite a complimentary BMW car rental to use while they are there.
DogHouse hotels were the first to offer this type of accommodation. They are a hotel that offers craft beer and guests have the option to sleep above a brewery. The Columbus, Ohio location has in room draft beer as well as a mini fridge containing curated selections of the favorite beers from local brewers. You can stock the fridge with local beers or staff favorites if a beer tap is not something you have in your room.
While guests wait, surprise them with an in-elevator drink. For an additional fee, you can offer personal bartending services where a mixologist will visit their home and create beverages. The W Los Angeles-West Beverly Hills has a mini bar cart that can be used to make signature cocktails in the elevator on Saturday evenings. A mixologist creates cocktails in the Surrey in New York and leaves behind enough ingredients to make 4-5 drinks for guests. This is a unique way to create a personalized F&B experience without having to deal with large crowds.
You might offer your guests complimentary video or board games in their rooms. This is a great choice for families or those with young children. Dorchester Collection hotels offer family gaming (and freshly baked cookies), while Denver’s The Curtis offers a themed room filled with board and video games.
You can offer themed experiences and rooms that showcase your destination and the many attractions and sights it has to offer. In keeping with its brand’s music theme, Hard Rock Hotel guests can listen to curated playlists or take guitar lessons in their rooms using a Fender. Art Ovation Hotel, Sarasota, Florida provides guest with in-room guitar lessons and leather-bound sketchbooks . This allows them to express their creativity. The Curtis Denver offers a variety of themed rooms including Star Trek, Jimmy Buffett and Talladega Nights.
You can mix and match your beverage options in the room to offer guests an alternative to going out. The minibars at the HotelRED Madison, Wisconsin are a highlight of the HotelRED. You can find classic and Wisconsin spirits in them. A $100 one-time payment allows guests to get the “Raid the Minibar”, which includes all the drinks, snacks and food they desire.
You can offer outdoor items to your guests free of charge if you live in an area that is known for its hiking trails and other outdoor activities. You can stock a lending closet with items such as hiking boots, windbreakers and fishing poles. You might also offer canoe and kayak rentals, mountain bikes, and tennis racquets if it is appropriate for your destination. For nature lovers, the Weekapaug Inn, Rhode Island, offers Hunter boots as well as outerwear to guests.
In-room workouts allow guests to stay fit and safe in their own rooms. The Hilton McLean Tysons Corner’s Five Feet to Fitness program offers in room fitness options such as a stationary bicycle, high-intensity interval stations and a fitness kiosk that features workout videos and yoga classes.
You might consider hosting cooking classes with your restaurant chef, or partnering with local restaurants to host a cooking class at your hotel. You have the option of registering for private, group or open classes with a limit on headcount. The Charleston Cooking School is a top-rated cooking school. The classes are taught by hotel chefs and leave guests with a unique culinary experience.
Sometimes it’s the small things that matter. The Viceroy Riviera Maya, Mexico, has a soap concierge that offers a wide range of soaps to choose from. This allows guests to customize the soap bars that are kept in their rooms. The VIEW hotel in Lugano, Switzerland goes one further. lets guests customize every aspect of their room from the lighting and fragrance to the pillows and toilet paper.
Offer something unique to your guests that they won’t find anywhere else. You can offer discounts or packages that are tailored to your guests’ interests such as coupons for their favorite stores or specials at their favorite restaurants. You can also organize your own walking tours and bar crawls for guests to see the most popular sights within walking distance from your hotel.
If guests don’t like video games or board games, but still enjoy other entertainment options in the room, you might consider giving them complimentary books and movie rental. You can also offer guests a complimentary container of popcorn or the ability to make movie snacks in your room. The Niyama Private Islands Resort rooms in the Maldives have popcorn makers with all the fixings.
With the uncertainty about indoor dining, outdoor seating is a good option. Rooftop bars are very popular in urban areas and may encourage more people to eat at your hotel instead of searching for other restaurants.
You can create customized or themed city tours to cater to your guests while they are on vacation in your destination. You can offer tours to foodies and craft beer lovers, happy hour, dining experiences and historical landmarks, boutiques and shops, as well as tours that include shopping and other attractions. The Magnolia Hotel and Spa, British Columbia offers -themed maps of the city that highlight things like the Tapas Trail for quick bites, or the Haunted Trail which allows you to see some of the historical sites.
A Orbitz survey of 2019 found that 63% of millennials would like plants in their hotel rooms. Kimpton Gray Chicago collaborated with Chicago’s conservatory to provide a few rooms with indoor plants. They called it their “plant pop up hotel”.
Use these ideas for hotel amenities!
Do not limit yourself to what is expected. Do more than what is expected. Offer amenities guests will remember and share with their friends on social media.
Next, take a look at our hotel search engine optimization tips for maximum exposure.
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